I wanted to publicly share my love for Podia and why I think it's so special. ❤️
TLDR: If you don't know what Podia is, it's an all-in-one digital storefront for creating and selling online courses, downloads, and memberships. That's what it does today, but we'll do whatever we need to do to help creators make money.
#1: Our product is fluid, but our mission remains the same
We realized very early on that creators sign up for Podia for a variety of reasons, but the most common one is to make money.
Selling online courses, downloads, or a membership is a means of making money, but it's only a delivery mechanism for people teaching what they know and getting paid for it.
Infrastructure constantly changes and being an all-in-one digital storefront allows us to stay fluid and adapt to the changing environment of how creators sell online.
This is why we're not only an online course platform.
Even if a creator only intends to sell online courses today, he or she may want to expand his or her business or change it completely a year from now.
With Podia, creators are never pigeon-holed into a rigid online course platform, as we provide a fluid platform for them to sell online, both today, and wherever the future takes them.
How will creators sell in 2020? 2025?
We're actively studying the market and thinking about how it will happen. Because of how we're set up to support creators, we are in a unique position to be there for them as the tides shift.
And they will shift, it's only a matter of time.
#2: We genuinely care about the success of our creators
Any company can state that they care about their customers, but with us, it’s not BS.
Most companies have one or two KPIs (Key Performance Indicators) that they track over time to see how well things are going. For us, our two KPIs are both directly linked to how well our creators (new and existing) are selling.
For those who are not selling well, we personally reach out to them to see how we can help them. Want to jump on a call with us to review your products to see if we can help? We'll do that.
Our customers aren't just dollar signs in our bank account. We even celebrate their success in our Slack channel. When a creator does really well, we'll send them a personal video congratulating them.
As we see it: their success is our success.
#3: Our team is truly exceptional
Over the past fifteen years, I've been fortunate to found four startups, but the Podia team is by far the best I've ever worked with. The people are amazing and they're so talented at their jobs.
The success of a startup is directly tied to the team more than anything else. At Podia, I've never had a doubt in my mind that we'd be successful because of the great people who I work with every day.
People are often amazed that our team is just under ten people (nine as of this writing) and that we were only a team of six at the end of 2017.
They ask: "How have you accomplished so much as such a small team?"
Some of our investors have told us that we get more done than other teams they've invested in who are five times our size.
#4: We're all having fun
An under appreciated characteristic of a startup is how much fun everyone is having. The happiness that we all have working on Podia shines through in the work we do.
For us, there’s nothing better than helping a first-time creator achieve success selling online.
#5: We're building for the long run
We started working on Podia in 2014 and we're not going anywhere.
Some startups are built to sell themselves or they take huge risks that will either pay off or they'll fizzle out and die. That's the opposite of our approach.
We've built Podia to be an enduring company that will be here for as long as creators still love us. 😉
Revenue is important for the health of the company, but we don't make any decisions that are only tied to revenue. Everything we do is to build a better company, a better product, and to help our creators be successful. That will never change.
If I'm lucky, Podia will be the last startup I ever work on because I love it that much.